It is balanced by a noticeable body that is light enough to quench thirst and bitter enough to deliver a desirable, crisp finish. Tasting notes and variantsĬorona is accentuated by slightly malty notes, accompanied by fruity aromas from the fermentation process. On the horizon, our griffins sit protecting the royal Spanish crown. Did you know - Our signature blue & white split in the label symbolizes a horizon: the white represents the sky, the blue represents the sea, and the circle represents the reflected sun. It takes 21 days to brew a Corona, most beers a brewed in a week.Īnd our glass bottle is not just a container, it is Corona´s home with a painted on label. Corona is fermented twice through a technique that is called Krausen. Our liquid is crystal, pure and not easy to make.įor Corona we developed our own barley seeds, a natural hand made process that took 7 years to get it right, because we were aiming for the highest quality. Still proudly produced entirely in Mexico, Corona is exported to 180 countries worldwide.Ĭorona is quality without pretension. Today, Corona is the most well-known and popular Thus, its iconic beach advertising was born. market, Corona built its imagery around the aspirational Mexican vacationĭestinations of American college students. To separate itself further from other brands in an increasingly saturated U.S. Initial advertising campaigns sought to position the brand with an image of a transparent long-necked bottle and a slice of lime, instilling refreshing lime ritual cues in the minds of consumers everywhere. These laid the foundations for Corona’s growth and brand recognition in the U.S. and Americans’ interest in international beer varieties increased the export of Corona Extra. At the same time, Mexican immigration to the U.S. In 1994, NAFTA came in to effect and reduced and took in foreign investments for the first time through an investment contract with the world’s largest brewery group, Anheuser-Busch Companies, Inc. To compete in a new era of globalization, Cervecería Modelo consolidated all of its companies and manufacturing businesses into Grupo Modelo, S.A. In the 1960s, new leadership took over and ushered Modelo through globalization in the ’80s, igniting Modelo’s worldwide expansion with Corona Extra as its leading brand. By the end of the 1990s it had become Mexico’s largest beer seller, with more than 54.9 percent of the domestic beer market (up from 31.6 percent in 1956). Under new management, the company went on an acquisition spree for four and a half decades. New Leaders Drive GrowthĬervecería Modelo was sold after the passing of Iriarte Goyeneche in 1932. Its 1925 landmark inauguration, hosted by President Plutarco Elías Calles, solidified it as one of Mexico’s leading breweries of the 20th century. brewery created a landmark on what is now Lago Alberto Street in Mexico City’s Anáhuac neighborhood. Praised for its modern installations, the first Cervecería Modelo S.A. Schmedtje joined to oversee all stages of production and helped to craft the signature Corona brew we know today. In July 1922, renown German brewemaster Adolf H. brewery had the most modern production technologies of its time, leading to rapid expansion. Through his success in milling, mining, and haciendas, he founded the Cervecería Modelo Sociedad Anónima (S.A.). In 1877, Braulio Iriarte Goyeneche came to Mexico as an immigrant of the Basque region in Spain. “Solar Sharing” project at Leuven Breweryįor the days when the sun is out, the waves are plentiful and the Corona is cold.The Importance of Authenticity in Leadership.Sjors, Customer Experience Manager On Trade.Caroline and the launch of Bud crates in the Netherlands.Alice, Commercial Management Traineeship.
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